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MAIF launches “Sport Planète” initiative for 2021

With its “Sport Planète” (Sport Planet) initiative, French ICMIF member MAIF says it is taking part in the development of a virtuous circle of actions around three priority areas: helping sports organisations pilot their eco-responsibility; favouring the training of professionals from the sports world on the appropriation of good practices; and raising awareness among the general public through projects led by inspiring eco-adventurers. MAIF is also planning “Sport Planète” get-togethers across all of France so that anyone, to some degree, can take part if they wish.