With immediate effect, ICMIF member HUK-COBURG (Germany) is showing its telematics customers how environmentally aware their driving style is through its “Mein Auto” (My Car) app.

The new “Eco Drive” feature evaluates sustainable driving behaviour based on speed, acceleration and route characteristics. A particularly environmentally friendly driving style is rewarded with points, which at the end of the year, are collated and can be exchanged into a donation to selected charitable organisations. Therefore, drivers have an additional incentive to collect as many points as possible and become more aware of the benefits of an environmentally conscious driving style.

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