“With its clear and courageous position against racism, hatred and verbal violence as well as its commitment in times of crisis, (ICMIF Member) R+V Versicherung proves its brand promise in a contemporary, tangible and credible way,” said the jury of the German Brand Awards competition, explaining its choice of R+V as winner of the award “Corporate Brand of the Year”. The jury affirmed its belief that R+V makes visible in its brand communication what has always been anchored in the company’s roots. It is a holistically understood and consistently implemented market brand presence, which places the topic of “taking responsibility” in a larger social context and gives the R+V brand relevance and a real unique selling point.