Singapore ICMIF member Income Insurance Ltd (Income), has launched new marketing campaigns at the start of the year in order to amplify its purpose of putting “people first”. Income says the new “People first” campaign is not just a marketing amplification of a purpose but is mirrored in Income’s ethos, from the way its advisors treat their customers to the designing of product benefits. This helps Income create stronger product narratives that resonate with customers and has driven continuous revenue growth for the brand.