Due to climate change and the biodiversity crisis, French ICMIF member MAIF has announced that from now on, 10% of its annual profits will be allocated to climate solidarity and biodiversity regeneration projects.

MAIF has been what is known in France as a “société à mission” (a company with a mission) since 2020, says it is now placing the search for positive impacts on society and the environment at the heart of its strategy. The mutual insurance company had already begun to reduce the greenhouse gas emissions linked to its activities, notably by selling its last fossil fuel-based financial investments under direct management in 2022; by switching to geothermal energy to power its head office; and by using recycled parts to repair its members’ cars.